Founder & Creative Director
Hardev Sidhu
Started Singh Customs in 2021 with one embroidery machine and a belief that local, meaningful design beats mass-produced every time. Still on the floor most days.
The team · Calgary, AB
The people behind the press.
Singh Customs isn’t a machine that spits out merch. It’s a small crew of makers in northeast Calgary who care a little too much about getting your order right.
Who we are
One shop.
One shop.
One crew. One standard.
We’re a team of printers, embroiderers, designers, and finishers who run every job under one roof. No outsourcing, no middleman, no “that’s not my department.” When you hand us a logo, it passes through our hands — start to finish — until it’s something we’re proud to put our name on.
Meet the team
The hands on
The hands on
your order.
Embroidery Lead
Aria Nguyen
Runs the Tajima multi-head machines and digitizes artwork so every stitch lands clean — from left-chest logos to full-back jackets.
Print & Press Lead
Marcus Reid
Owns the screen and digital print side — burning screens, mixing ink, and dialing in the press so colours hit exactly the way they should.
Design & Artwork
Sofia Russo
Turns rough ideas and napkin sketches into print-ready art, and proofs every job before it ever touches a machine.
Want to work with this crew? Send us a project →
Where it started
It began with
It began with
one hoodie.
Growing up proud of his Punjabi roots in Calgary, our founder Hardev figured out something simple early on: a hoodie isn’t just fabric and thread. It’s pride. It’s identity. It’s belonging.
In 2021, fresh out of a mechanical engineering degree, he bet on that idea instead of the safe corporate path — and launched Singh Customs with a single embroidery machine and a lot of late nights.
What started as a one-person hustle is now a crew. The machines got bigger and the orders got larger, but the mission hasn’t changed since that first hoodie: real design, made by real people, for a real community.
What we stand for
Three truths,
Three truths,
zero exceptions.
01
Made by hand, made here
Every piece runs through our shop in Calgary — no outsourcing, no shortcuts. The team that quotes your job is the team that makes it.
02
Real design, never generic
No templates, no mass-produced filler. Every design is built for the person, team, or brand it represents.
03
A stronger local community
When local teams and businesses wear something made locally, the whole community feels it. That’s the win we’re chasing.
Who we work with
Built for
Built for
the believers.
01 · Schools & teams
High-school teams and clubs like Lester B. Pearson High — basketball, wrestling, and more.
02 · Local sports
Local teams like United Nova FC wearing our logo with pride on the field.
03 · Businesses & brands
Trades, real-estate pros, breweries, and community groups wearing their identity with pride.
Let’s build something
real.
Whether it’s your first order or your fiftieth, the whole crew would love to hear what you’re working on.